Social Media & PR Campaign Delivering Sales Growth
“Mark & his team team were full of ideas and quick to realise what I was after & worked hard to ensure that the exposure that the hotel needed was driven by them and with some amazing results week in and week out”
D.Walsh – General Manager
Doubletree at Hilton contacted the team to explore new ways to engage with and attract new customers following a major refurbishment.
Already established as a leading hotel in the area a fresh approach was needed to inform local residents and businesses of the expanded service offerings and the quality of the services available.
A sustained social media campaign was devised including ways to promote events, restaurant offers and a brand new Starbucks concession.
Particular attention was taken to raise awareness to local residents and businesses who may not have been aware of the exciting new changes at the hotel. Pinpoint accurate local targeting and digital advertising were agreed upon to directly target customers, whilst driving up ROI.
Now moving into a second phase the campaigns have delivered substantial uplift and tangible benefits which will continue on a rolling basis.
Analysis and Results
Bookings 2016 - Before PR
Bookings 2017 - After PR >
Ratings per Month - Before Campaign
Ratings Per Month - After Campaign >
- 400% Increase in restaurant booking for Mother’s day.
- 100% Increase in social media engagement & followers.
- 35% Increase in positive hotel ratings on social media.
- Increased reach over 4000%