Finely Sliced Cuts To Reduce Drain On Hotel Capital Author: Mark Sean Elliott – Managing Director at Sparks4Growth Hotels have been forced to adapt rapidly, consolidate management of multiple estates and faced agonising decisions to thin down resources. In the UK the Furlough scheme has protected some jobs but many valued employees have had to be let go, from the very top all the way down. Yet, deeper cuts

  Marketing During Corona Virus Adversity Advice to Help Mitigate Impact Author: Mark Sean Elliott – Managing Director at Sparks4Growth The impact of the recent emergence of the Corona Virus (COVID-19) is being felt worldwide, with some countries for example Italy and China in a ‘severe state’ with lockdowns and curfews in place. Limiting peoples’ movements, jobs and daily life. The travel and hospitality sector are not unique in feeling

5 Ways To Entice Family Bookings At Easter Kids are king for hoteliers and restaurants looking to boost their Easter bookings. With family travel predicted to see an increase of 25% by 2022, engaging the interest of young guests and their (paying) parents is more crucial than ever. And, as schools break up for the Easter holidays, be sure to maximise profits and bring in bookings with a fun and

The Benefits Of Sustainability For Hotels Sustainability is more than just a 2020 buzzword. No business can ignore the eco impetus and, as travellers become increasingly conscious of their carbon footprint, hoteliers must give sustainability serious consideration. And there are few reasons not to; far from being a cost-increasing fad, green policies can bring major environmental, financial and promotional gains. Rising ECO Consumerism No one could enter 2020 unaware of

 Research Reveals Ways to Dramatically Improve Hotel Social Media Effectiveness Social media marketing can be incredibly valuable as a customer engagement marketing tool. Unlike printed content creation, social media is numerical, measurable and trackable. We can see – what we assume to be – its benefits when impressions and likes shoot up. But are these metrics always indicative of a genuinely successful post? Do more likes always mean more

Reduce Social Media Marketing Costs & Increase Revenues It is so easy to press the ‘Boost’ button on Facebook to ‘promote’ a post. BUT there is a problem, it is not an effective overall Advertising strategy as it mainly targets your existing Page followers. So great for retention but not for acquisition campaigns. Evidence I go on to show in this article also shows that Boosting can result in: INCORRECT