Four Reasons Why Your Law Firm Needs a Mobile App
Guest Article by Michael Lee of Banana Apps
A mobile app can help your reputation
And give your business a more professional up to date appearance
With a large majority of the global population using their smartphone and tablet for everyday activities other than swiping right on strangers they find attractive, mobile apps have really changed the way we operate on a daily basis.
From purchasing clothes to finding out your daily star signs, there is literally an app for everything. So, the question remains, why hasn’t your law firm still not got a mobile app!?
I mean, that should be illegal (no pun intended)
Providing a mobile app for your clients not only gives them another platform in order to buy products from your company, it will also help your reputation and give your business a more professional and up to date appearance.
I mean, everyone wants to be digitally appealing, right?
Your legal practice doesn’t want to be left behind when it comes to embracing new technologies. Apps now have a proven track record that your legal firm can take advantage of. If you’re considering having an app for your business, here are Four Reasons Why Your Law Firm Needs a Mobile App
(1) Customer Engagement a Right Swipe Away
For law firms, tapping into this new communications channel is not only vital for the future of their enterprises, but increasingly is becoming a key differentiator when clients choose which law firms to partner with. Simply put, if your legal practice wants to remain relevant and profitable, developing a legal practice App is a commercial priority.
One of the best things about having a mobile app for your business is that it gives you the opportunity to communicate with your customers in real time, by location, and complete with individual customer profile information. If done right, a mobile application can help to engage customers and turn them into revenue-creating ones.
Once your potential clients download your app, they’ll have a constant reminder of your firm on their devices, regardless of what your app actually does. Think of your app as a digital business card, just with a whole load of extras.
(2) An App is Part of The Customer Service Team
All businesses know that customers are the main focus point of a company, with the customer service team at the heart. Not only should customer service be pleasant for customers, it should also be easy to access. By having a mobile app for your business, you will provide your clients with a simple and easy way to get in touch with your customer service team through the app whenever they need, via their smartphone. This can be done through an in-app chat service or by displaying a contact number where it can be easily found.
(3) Promotion, Promotion and More Promotion
Using a mobile app can help you to better promote your business through the use of push notifications Instead of using email. Users who download your app can receive a series of push notifications. Law firms have a number of core services that they offer to clients. An App enables these services to be delivered seamlessly and on a 24/7 basis. As an App is always available, notifications of changes to the law that impact on clients can be communicated instantly. By using a mobile app, you can ensure that you send your clients real-time notifications and keep them up to date with your law firm.
(4) A Digital Lawyer on the Go
Do your clients often need instant legal advice? A legal practice App can give them a communications channel that is available via their mobile device. A law firm’s client-facing app should allow a client to message their lawyer directly, upload documents, review documents, and track deadlines and tasks.
Having your own app sets your law firm apart from the others in your region. The fact that your legal practice has an app will often be the single reason that new clients seek out your business, and existing clients remain loyal customers.
And that is law that we can all agree on, isn’t it?