Email marketing, when carried out very effectively, is one of the most powerful ways of marketing to stay connected with your customers and drive up hotel revenues. It is an essential tool often overlooked in the overall Marketing Mix and strategy.
Reduce the time, effort and costs associated with new lead generation.
Customers rarely buy on their ‘first contact’ with a hotel brand they are unaware of, have never visited or experienced. The average purchase, from a new customer, is preceded by them seeing your branded marketing over eight times. From the point of being ‘unaware’, through to ‘building trust’ and finally a ‘purchase occasion’.
Hotels, particularly independent and privately owned ones, have to invest much more time and marketing budget to get their hotels brand noticed compared to their competitors who have greater brand awareness and marketing budgets to drive sales.
Spend LESS TIME seeking customers and more time CONVERTING CUSTOMERS
Email marketing is your secret weapon. To get your hotel into the consciousness of potential customers, in a highly relevant and personalised way. To warm up customers so they are ‘sales ready’ when you or your team make personal contact.
As part of your overall marketing plan you can then spend more time converting customers, more regularly and systematically. Reducing prospecting time, effort and costs whilst supporting your sales teams to greater success.
Who Is This Course For?
This course is for you whether you or your team have some experience or are new to email marketing. This course takes you through every step to massively improve your email marketing results and lead generation. To drive MORE LEADs, MORE SALES potential and MORE customer retention. From years of running email campaigns we have detailed each stage, key steps that are often missed, to drive incredible results this year for your hotel.
How Is The Course Structured?
Each module takes about 30 minutes to 1 hour to work through, it is in the form of a book broken into 10 short modules. The course takes you from strategy you will need to consider, software to use, planning campaigns and importantly how to generate more leads and sales potential.
The course is up to date to take into consideration new rules relating to data privacy, GDPR in Europe and CanSpam for USA and Canada.
What Will This Course Result In Once Completed