Hotels Revenues Boosted Through Collaboration

Metric - PR and Social Media Campaign

After a three-day period, our tribute night post had reached 12,945 people, and had 56 comments and 30 shares.”

Metric - PR and Social Media Campaign

The Challenge

DoubleTree by Hilton Strathclyde came to us for support to grow their online presence. They sought to generate a higher booking rate amongst the weekend consumer market – especially those celebrating a hen party or family occasion.

The hotel team had recently begun hosting tribute nights to fill the hotel’s conference suite, but needed a way to promote these to specific customer segments.

FULL STORY Read more about the hotel marketing plan and solution that drove the results that follow

The Solution

Initially, Sparks4Growth focused on driving up the hotel Facebook presence and reach to their target customers. Prior to our work on the project, hotel staff had been the designated social media managers; we were able to offer them specialist knowledge and support.

The Hotels’ Sales Team came up with offers that fit with their objectives and then the S4G team prepared promotions using Facebook adverts to reach their target customers.

At the same time, we included a direct link in the post so that availability could be checked then and there, boosting conversions and reducing operational impacts.

Analysis and Results

  • Increase Revenue / £ROI by £60k+
  • Reduction in Operational handling
  • 6 Month Campaign Period
  • Booking levels increased dramatically
  • Average post reach of 12,000 people
  • Uplift to Spa and Gym bookings

Grow Your Hotels Sales Too

If you would like to find out how we could work with your and your team to achieve similar results then we’d love to have a no obligation call to discuss with you.

We help you get BOOKING more customers, not LOOKING for customers