Social Media & PR Campaign Delivering Sales Growth
“I found the team really helpful and friendly they really listened to the challenges Metric were facing and provided a range of options for me to consider. These ranged from social media and analysing performance to analysing Metric’s website and how it appeared in Google’s results. The S4G Ltd. team also helped Metric to make some new retail business connections”
A Krasauskaite | Managing Director at Metric Accessories
Metric Accessories who design and hand make jewellery in Peru are branching out into new markets in the UK. The accessories and fashion markets are crowded both online and offline so a solution was sought to secure a UK market footing.
Already established were a visually stunning website featuring Peruvian models wearing jewellery and a linked e-commerce website. Social media presence on Facebook, Instagram and Twitter were also in place but not gaining sufficient traction.
A digital PR campaign was devised across channels both online and offline, to address both B2B retail and customer markets.
Attention was immediately focussed on attracting more potential customers via social media and reducing the number of steps required to reach the online store. Potential ‘bricks and mortar’ boutique retailers were researched to target and an introduction made to an established online retailer to drive cross-sale opportunities.
This foundation paves the way for Metric Accessories to run regular, focussed email marketing campaigns. Emails aimed to encourage customer retention, customer referrals and additional purchases.
Analysis and Results
Increase In Facebook Visitors
Increase In Facebook Likes
Increase In Website Visitors
Increase In Sales
- Increase in customers directly clicking from Facebook to Shop
- Sales enquiries have increased from customers & stockists
- Low investment and high volume customer reach
- Exposed Metric to new and broader customer segments
- Valuable insight from A/B split testing and campaign analysis
- Replicable method that can be turned on/off as customer requires
- Customer trained to be able to run in house if they wish
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