Design Illustrations for London Couture Business

“It is essential that accuracy and speed are combined with an eye for detail and Niccola has consistently delivered this” Nick, MD Ecouture

The Challenge

ECouture are a long established respected corporate couture company who have designed workwear for Harrods, Garrick Private Members Club and Oxford and Cambridge club to name but a few prestige clients.

Following a rapid expansion and pending major new client pitch S4G were asked to provide design expertise to meet critical design deadlines.

The Solution

An initial review and collation of designs to date was carried out to create a cohesive design library. This was essential to rapidly disseminate design details to the prospective client.

Attention was then turned to creating designs in Illustrator so they could be adjusted and tailored to the clients demanding timelines, whilst reducing resourcing overheads.

This expert and conscientious support to ECouture has resulted in not only the initial pitch being secured but additional client work since.

Analysis and Results

  • Seven major Corporate client secured against tough deadlines
  • 67% uplift in revenue
  • Resourcing costs slashed without quality compromise
  • Reputation (brand equity) measured to have a 35% uplift