Social Media To Drive More Sales For London Hotel

Hotel-Marketing-London-Social-Media-Agency

“Mark & his team team were full of ideas and quick to realise what I was after & worked hard to ensure that the exposure that the hotel needed was driven by them and with some amazing results week in and week out”

D.Walsh – General Manager, Doubletree by Hilton

The Challenge

Doubletree by Hilton Dartford Bridge contacted the team to explore new ways to engage with and attract new customers following a major refurbishment.

Already established as a leading hotel in the area a fresh approach was needed to inform local residents and businesses of the expanded service offerings and the quality of the services available.

The Solution

A sustained social media campaign was devised including ways to promote events, restaurant offers and a brand new Starbucks concession.

Particular attention was taken to raise awareness to local residents and businesses who may not have been aware of the exciting new changes at the hotel. Pinpoint accurate local targeting and digital advertising were agreed upon to directly target customers, whilst driving up ROI.

Now moving into a second phase the campaigns have delivered substantial uplift and tangible benefits which will continue on a rolling basis.

The Benefits

  • 400% Increase in restaurant booking for Mother’s day.
  • 100% Increase in social media engagement & followers.
  • 35% Increase in positive hotel ratings on social media.
  • Increased reach over 4000%

 

 

social media marketing for hotels