Rebranding and Website Development for London Based DJ

“Driven by relentless and unstoppable passion for music, London-based Afrobeats DJ, DJ Chillz is an emerging talent in serious demand. A born perfectionist, striving to promote up and coming artists.”

DJ Chillz | Producer DJ Sound Engineer

The Challenge

With aspirations to become a UK and European DJ professional focussed on both live performance and as a producer for other artists it was clear from initial consultations that a lack of online presence was a critical hindrance.

The genre of music Afrobeats, which DJ Chillz specialises in, is well established in African countries such as Nigeria, but not so well known in the UK. Demand for UK Afrobeats artists is increasing but connecting DJ Chillz to relevant clubs for bookings and reaching fans for notoriety was proving a challenge.

The Solution

It was recommended that DJChillz needed a refreshed website that would be more accessible on mobile devices. The website also needed to showcase DJChillz expertise and mixes to potential venues for bookings.

The S4G team also analysed where fans of Afrobeats would most likely be reached and commenced social media work to target audiences and clubs. This was carried out extensively on Instagram and SoundCloud, the most likely place for target customers to be active and highest potential channels for virality (via sharing, listens, reposting).

A fresh and regularly updated website now integrates with the social media channels that were developed to maximise reach, interest and growth towards DJ Chillz’s aspirations.

Analysis and Results

  • Club and Private Bookings have massively increased
  • Social media followers has exceeded 20k
  • Interest from artists and producers in the UK,Europe & USA
  • DJ Chillz established as a ‘brand’ not just a ‘club DJ’