“Sparks4Growth is strongly focused on goals and a good partner to cooperate with. They are very involved, ready to help and talk anytime and to think out of the box. Mark is effective at acquiring new clients. I would recommend contact with Mark when you need any marketing advice.”
The company have been growing on an organic basis with strong one to one sales and referral networks generating the majority of business. With increasing competition in the Cloud Telecoms sector Woods Communications needed to explore new ways to increase brand recognition and critically lead generation.
With no in house marketing expertise Sparks4Growth were asked to work as an extension of Woods Communications management team to provide marketing consultancy, tactical planning and implementation/testing.
An initial marketing audit was carried out to review effectiveness of existing sales and marketing strategy and tactics.
It was identified that compared to competitors the website was not effective in attracting web traffic or conversions on site and a critical issue to focus on. A development programme was proposed to drive up traffic, conversions and lead generation potential.
Woods Communications had also been collecting customer data whilst carrying out sales calls but as yet this had not been repurposed. Data was analysed, cleaned and prepared for email campaigns – devised and analysed to test responsiveness. LinkedIn and Twitter social media were also developed to target key clients and sectors.
Analysis and Results
- The Sales Team now have new relevant prospects via LinkedIn
- Increased visibility to customers and greater engagement
- 29% email response rate
- 100% increase in Twitter engagement
- 35% increase in LinkedIn connections (in 2 weeks)
- 15% in convertible lead generation
- Solid email campaign blue print created to follow
- Web recommendations that will drive leads and revenue growth